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Journal · No. 01Getting started

Where do the hours actually go?

Before you buy any AI tool, spend one week finding the busywork. Here’s a simple way to do it.

Most business owners can tell you their busiest day of the week. Far fewer can tell you where the hours inside that day go. That’s not a failure. Busywork is sneaky. It hides inside “quick” emails, small copy-and-paste jobs, and the same question answered again and again.

So before you talk to anyone about AI, including us, try a one-week time check. It costs nothing, and it will tell you more than any sales demo.

Step 1: Keep a simple log

For five working days, ask each person on your team to jot down any task that takes more than ten minutes and feels repetitive. A shared spreadsheet works. So does a notebook. Keep it simple: what the task was, how long it took, and how often it happens.

Step 2: Look for the “again” tasks

At the end of the week, sort the list. You’re looking for tasks with three signs:

  • It happens often, daily or weekly.
  • It follows the same steps each time.
  • The information already exists somewhere, like an email, a form, or a file.

These are the tasks where AI can help most, because it can do the preparing while your people keep the judgment.

The best first AI project is rarely the most exciting one. It’s the most repeated one.

Step 3: Do the math

Multiply each task’s time by how often it happens. A 15-minute task done four times a day adds up to five hours a week for one person. Now you have a number you can talk about, and a way to measure whether any new tool actually helps.

Step 4: Decide who stays in charge

For each task, mark the moments where a person must decide: approving money, answering an upset customer, signing off on anything legal. Those points stay human. Everything around them is fair game for help.

The last wordYour turn

Ready to find
your hidden hours?

Tell us about one task you’d love to take off your team’s plate.